Did you know that selecting the right domain name for your law firm’s website is the most important decision you will make concerning your Web presence?

Sure a website domain will only cost you $10 to register, however don’t forget about the investment that you will have put into your website. The average lawyer website investment comes to about $30,000 per year when you factor in time and money spent on advertising, content, design, search engine optimization, branding, and the costs of changing all your print materials and advertising.

Let’s not also forget about the other cost which is lost revenue potential when you have to start over with a new website domain. Also, the costs of your time and aggravation when you have to find a new website designer and re write all of your content and SEO content.

THE WORST thing about having to start over with a new domain name for your law firm is the fact that you lose the age of the website, the pages indexed in the search engines and your PageRank!

So let’s look at why law firm’s have to change their web address in the first place.

In almost all cases when a law firm needs to change their website address it is because a member of the firm has left and their name appears in the domain name.I have seen it all when it comes to law firm name changes such as a partner getting disbarred, bad blood between partners, partners getting arrested, death, greed, theft, bad press or publicity surrounding a partner and the list goes on.

If your domain name is DailySheppardOtt.com and your partner Ott leaves the firm, you will have to change your domain name and start all over again costing you 10s of thousands of dollars.

Pointers for selecting the right domain name for your legal website.

1. Select a name that has longevity. Select a name that is pretty generic such as ProbateLawyers.com. A name that is generic can be used forever and is transferable.

2. Select a domain that is keyword enriched. Focus on geographical words and practice area keywords if you practice a niche area of law. HattiesburgLawyers.com or TaxLawyers.com are good examples.

3. Keep it short and sweet. Try to come up with a law firm domain that is no more than 3 words. If you must use 4 words make sure they are short words. HattiesburgInjuryLegal.com

4. Make it memorable - Branding a law firm website is almost impossible. For example everyone on the street knows who Google is but do they know who Martindale.com is?  I suggest local/geographical/law related.  HattiesburgAccidentLawyers.com is a great example.

5. Do not abbreviate. Abbreviations are not great for search engine optimization nor are they easy for people to remember. You want people to remember your law firm domain name for referring other people and for use in advertising.

6. Do not use mispells! It is very tempting to use mispells like “Lawyerz” in your URL because it is easy to find short URLs or domains with mispells. DO not do it period.

7. Do not use hyphens.

8. Do not use numbers in you domain. There are some exceptions but not many. One firm we worked with had a great vanity toll free number and it worked well for them but that is the exception not the rule.

9. Do your keyword research. Find the top keyword phrases people use to find the type and location of the law firm that you are.

10. NEVER use .net or .org. or .mobi TLDs.

11. Always hire a domain name expert to assist you.

At Lawyer Success, Inc. we have helped over 3,500 law firms and 7 of the 10 most trafficked legal websites generate better branding, more traffic, and higher sales through the web. Call us today to discuss our lawyer domain consulting services.  Call James at (769) 218-6099 for this an all website marketing or design needs.

LawFirmArticles.com is a free service that meets the needs of both legal consumers and practicing attorneys. In today’s Internet Age, people first turn to the Internet to find answers to legal problems and questions that they have. 1 out of 3 people this year will face some type of legal issue.

LawFirmArticles.com helps those people find accurate and dependable legal information by providing licensed attorneys a place to provide this free legal information.

Why should I write articles?
Article marketing is one of the hottest Internet marketing solutions available today. The reason is simple; the demand for legal content online is enormous and growing daily. By submitting your law firm articles you earn credibility, you generate traffic to your law firm website, you generate leads, you increase your search engine presence and you are educating the online community while cultivating a more educated and more prequalified leads for your law firm.  But most importantly, the articles will be working for you 24 hours a day, 365 days a year and for many years to come and of course it’s FREE to join.

For other free marketing ideas, call (769) 218-6099 and talk to law firm marketing consultant James Greenier or post a question on our ask the law firm marketing consultant page.

How often do you check your law firm’s rankings for your top key phrases?

Are you about to spot positioning issues in real time in order to take action?

Think of your top keyword phrases as stocks that you are invested in. These are your top money makers and should be watched closely like your investments. You should be able to track the positions of your law firm’s keywords and rankings in a simple one page program. Checking your lawyer website rankings the old fashion way by typing them into Google and then Yahoo and then Bing only to repeat the process 20 to 30 times is a complete waste of time.

Other problems are that law firms simply either don’t know what their best key phrases are to target and do not have the ability to watch their rankings in real time to spot any potential problems in advance of becoming a “page 2 website” or worse, becoming de-indexed from Google, Bing or Yahoo.

Another benefit for being able to track your positioning is to see if the search engine optimization techniques are working or ineffective to your legal website’s organic search positions.  Maybe you added some content for a specific key phrase and it increased you position for a relevant key word term?

The bottom line is you should be aware of the best keywords to use for your law firm. Then you should track the positions of your website for these key phrases daily. Once you have accomplished these two goals, you will be able to make the right moves on the search engines to generate lots of new clients.

Our company Lawyer Success, Inc. does provide a service where we can 1) perform the keyword research, 2) monitor the keywords and positions for you and 3) provide you with a PDF summary every week, bi-weekly or monthly. Here is a demo of the report we could provide to you. Lawyer Success Ranking Trend Reports

Have a question? Need assistance? Call James Greenier with Lawyer Success, Inc. at (769) 218-6099 or click here to ask a law firm marketing expert.

The debate about the importance of getting inbound links to your law firm website appears to be an ongoing debate. The truth is that you need quality and relevant one-way or inbound links with meta keyword phrases in the link for any effectiveness. Please note that link swapping software or link swapping is useless. Having a links page is useless.

When was the last time you ever did a search for anything on Google and came across a links page on a website. Never.  These pages are counter productive to SEO and should be removed from your site. If you want to add links to your website for your visitors, then add relevant links to your website on your content pages. Keep in mind you may lose visitors through your text links to other websites. So make sure these links are not directories of other attorneys.

Are “Resource Links” pages helpful. No. Period. They are a complete waste of a navigation link or button on your home page and is often the least viewed web page on the website. I recommend to my attorney clients that they create a more helpful “Articles” or “FAQs” page instead. That content is much more valuable to your potential clients and will keep the visitors on your website without fear of losing a potential client.

If you need help with a lawyer link exchange or building or would like a free review of your website, call James Greenier at (769) 218-6099 or ask a question through our Ask a Law Firm Marketing Consultant page.

February 1, 2010

Lawyer Success, Inc. is pleased to announce that our corporate and marketing advice website has hit an all time hit in 3 main categories - unique visitors, page views per visit and total web page views. All time website unique visitor traffic is up 23% as compared to January 2009.

If your lawyer website is lacking significant gains in web traffic, call James Greenier with Lawyer Success, Inc. to have your website reviewed for free. Call (769) 218-6099 or visit our Ask a Law Firm Marketing Consultant page.

Are you looking for and experienced lawyer website content writer to develop content for your website, blog or brochures?

A few of us have heard the phrase “Content is King.” For those of us who have not, the phrase is common place within the Internet marketing and search engine optimization industry. Why? The reason is that search engines love fresh content. Actually, let me be more direct. Search engines love websites that are updated with fresh content on a routine basis!

However, like most attorneys, you probably do not have the time to sit in front of the computer and create the content yourself. You may also be uncertain what types of content would be most useful and would draw in the types of cases and client you want for your practice.

To make things even more challenging you may also find that selecting the right law firm website content writer is not as easy as you might expect. What should you look for? What questions should you ask?

The right legal website copy writer needs to possess a higher level of training, timeliness, care and dedication to the attorney client. The top reasons for being selective about which provider you select is because the wrong content on your website could get your firm in trouble with the state bar or could cause you to have to represent a unsavory client because a client-attorney relationship was established.

Here are some of the benefits of adding fresh content to your law firm website that you may have not even known:

1. By adding 1 new page of content to your website, on a daily basis, you will have increased your monthly unique website visits by an average of 2,184 visits.

2. Adding more web content to your website increases effectiveness of the other website pages!

3. Adding quality content will generate links to your website from other sites giving you free publicity and increased search engine rankings.

4. Fresh content will position your website higher in the search engines.

5. Additional web pages is an investment that will pay off for the life of the website. Unlike pay per click, the content you purchase and put on your site keeps paying back month after month for the life of your website.

6. Return on investment is far superior and cheaper than Pay Per Click or Adwords.

Here are some of the top reasons why you should hire Lawyer Success, inc. for your lawyer website content needs:

1) Our content writers are attorneys with litigation experience and have 10 years in sales and marketing copy writing for lawyers and legal service providers.

Here is some biographical information of our lead content writer/editor:

17 years experience writing and editing legal content for use in litigation, academic and legal marketing settings. Undergraduate Degree: U.C. Berkeley - Graduated Cum Laude with Highest Honors in Political Science and invited by Faculty to write Senior Honor’s Thesis - Law School Case Western Reserve:  Editor Law Review.   Legal advertising content writer for 100s of law firms and 2 leading lawyer marketing companies.

2) Lawyer Success, Inc. has over 11 years experience in search engine optimization. We research the keywords people are actually using in your determined market. We then use a complex array of search engine friendly techniques in the web page copy so that it will appear high in the search results of all major search engines.

3) We also integrate trigger keywords and call to action phraseology to create the urgency for your web visitor to pick up the phone and call you.

4) We offer a wide variety of content writing services like: blog posts, articles for article marketing, frequently asked questions, advertising scripts, sales brochures and scripts for lawyer videos.

5) We write content for the following practice areas of law: Adoption, Aviation, Business, Bankruptcy, Car Accidents, Criminal Defense, Divorce, DUI/DWI, Employment, Estate Planning, Immigration, Insurance, Litigation, Medical Malpractice, Personal Injury, Products Liability, Real Estate and Workers Compensation.

6) We write all pages of web content as well. Web pages such as Attorney Biographies, Firm Overview Pages, FAQs or Frequently Asked Questions, Resource Links pages, Contact Pages, Settlement and Verdict Pages, Practice Area Pages, and many other common law firm web pages.

At LawyerSuccess.com,  we are not only experienced legal writers with technical legal writing capabilities but our talents are fused with a proper search engine optimization skill set and polished selling skills.  Call us today for a writing sample and tell us what kinds of clients you want to attract to your law firm website or blog. Call (769) 218-6099 or click here to ask a law firm marketing consultant a question.

Frequently Asked Questions:

Can you add the lawyer website content to my website or blog for me?
Yes. We will need to get some information such as the IP address, user name and passwords. This information should be easily obtained through your website hosting company.

Can you perform search engine optimization on our website to match the content pieces we hire you to create.
Yes. We can add all the necessary keywords into your meta titles, tags, headers, etc for maximum search engine optimization results.

Is the content unique?
Yes. Rewritten or duplicated content that is taken from other websites is unlawful and will not be indexed well in the search engines. All articles, web page copy and blog posts are uniquely drafted for your needs and client development objectives.

Do you offer lawyer article marketing services?
Yes. We offer lawyer article marketing services that is far superior to those of competitors. Why? Because we understand how to modify, optimize and distribute the articles in the most relevant and results oriented way.

Who are your competitors?
There are about 2 other legal-only content writers in this marketplace, however they reuse or recycle content and charge a monthly fee to rent their law firm website content. Most other the other content writers you will find on the Web dabble with other types of industries and are not attorneys. There are many foreign content writers as well. They may charge as little as $10 per article or blog post. However, you get what you pay for. Those articles are often resold over and over again.  The copy we have sampled from many overseas content writers had a tendency to be boring and lackluster. This would likely cause the visitor to lose interest and leave the website.

Lawyers and law firms:Broadcast journalism evolves in the Internet age
Janet Ellen Raasch

Janet Ellen Raasch is a writer, ghostwriter and blogger (www.constantcontentblog.com) who works closely with professional services providers – especially lawyers, law firms, legal consultants and legal organizations – to help them achieve name recognition and new business through publication of keyword-rich content for the Web and social media sites as well as articles and books for print. She can be reached at (303) 399-5041 or jeraasch@msn.com.

Not so long ago, the term “broadcast journalism” was limited to traditional radio and television news on local and national stations. If a reporter or editor liked your press release or recognized you as an expert on a particular legal area, you might get interviewed for a story. If you (or a potential client) missed the one-time broadcast – you missed it. The airwaves were limited.

Today, broadcast journalism includes not only these traditional media, but also their interactive Web sites and online research capabilities. A broadcast reporter might interview a lawyer as the result of a Google search using certain keywords. The audio or video clip will be available 24/7 on the station’s Web site – coded with an RSS feed that automatically delivers it to searchers around the world. The Internet is unlimited.

In fact, thanks to the Internet, the line between print, radio and television news has become increasingly blurred. Print publications like The Denver Post host audio and video on their Web sites – some of it generated by professionals and some of it by “citizen journalists.” Radio and television station Web sites include not only audio and video podcasts, but also text and photographs.

All of these sites host blogs by their reporters, which can include links to audio and video. All of them offer versions for mobile devices. All of them offer subscriptions via LinkedIn, Facebook, Twitter, RSS, email or text message. All of them accept user contributions.

Because of these changes, journalism is no longer the exclusive province of traditional “gatekeeper” publishers and producers. Anyone can get into the game, publishing original content on their own Web sites – including law firm sites and blogs — or on a wide variety of user-populated “content” sites. YouTube, for example, is popular for video. All of this content enhances your search-engine results.

How lawyers and law firms can work with all kinds of broadcast media was discussed by a panel of media experts at the Rocky Mountain Chapter of the Legal Marketing Association (www.legalmarketing.org/rockymountain) monthly educational meeting, held Jan. 12 at the Curtis Hotel in Denver.

Panelists included Jessica Roe, program moderator and director of marketing and communications at law firm Kamlet Reichert (www.kamletlaw.com); Don Knox, founding editor of Law Week Colorado (www.lawweekonline.com) and former business editor at both the Rocky Mountain News and The Denver Post; Larry Nelson of Talk Radio w3w3 (www.w3w3.com) and author of a recently published book, Mastering Change; and Kristine Strain, assistant news director at News4 (www.cbs4denver.com).

Tips from the broadcasters

“Lawyers have always been much more comfortable with print than with broadcast,” said Roe, who is also a coach at www.tvappearances.com. She has served as multi-media manager and executive producer at The Denver Post, 9News, and various other stations. “As broadcast becomes more accessible, lawyers will need the skills for this medium.

“Also, be aware that television and video sites are interested in content that is not only newsworthy, but also lends itself to the camera and resonates with a wide audience,” said Roe. “They are not interested in ‘talking heads’. When you contact the broadcast media with a story idea, have an interesting visual in mind and some real people, who have been affected by the story, who are ready and willing to speak to reporters.”

It is also important to honor deadlines. “Print deadlines are tight, but broadcast news deadlines are even tighter,” said Strain. “With an unrelenting schedule of early morning, midday, evening and late-night news shows, reporters must research and write their stories in just a few hours.

The lawyer who follows breaking news, is knowledgeable in a legal subject area, can tie the two together in a good sound-bite, and makes him- or herself available to a reporter on short notice will always be popular with the local broadcast media.

“The 10 p.m. news broadcast has the most viewers but is the most difficult to prepare for,” said Strain. “Reporters on this shift get their assignments at 1:30 or 2 p.m. If you leave the office at 5 or 6 p.m., that leaves a very narrow window for reporters to reach you at your work number or location. Make sure that reporters have your cell and home phone numbers. Be willing to do the interview on your front porch.”

Do not expect payment for your time and expertise. “Commenting on radio or TV is not something a lawyer or other expert does to make money,” said Strain, “especially in the current economic climate. You do it for marketing purposes – to establish yourself as an expert in a particular field.”

Jump into the pool

Panel participants expressed a common interest in deepening their pool of legal experts – especially for stories with a criminal, business or political angle. “Let us know what you are good at and would be willing to discuss,” said Knox. “That said, we are pretty good at finding a legal angle to almost any story.”

When news is breaking, it helps to be on-site. “When Najibullah Zazi was in the federal courthouse, there were many, many reporters waiting outside for hours in the frigid weather,” said Knox. “Local lawyer and broadcast media commentator Craig Silverman braved the weather to join them and, as a result, ended up doing a lot of interviews.

“Another tip is to participate in the federal Criminal Justice Act panel,” said Knox. “You don’t get paid much for the assigned cases, but they tend to be quite newsworthy.”

Law Week Colorado is a good example of how print media are expanding into broadcast. The weekly print version is complemented by a daily online version, which includes video reports as well as text articles. “We’ve just hired our first full-time broadcast journalist to create content for Law Week as well as our broadcast arm, State Bill Colorado (www.statebill.com),” said Knox.

News media of all types also rely heavily on social media for story ideas and research purposes. “For example, we have set up Twitter searches for every state senator, representative and staff member,” said Knox. “If they tweet about breaking news or someone tweets about them, we find out immediately and follow up on the story.

“We often use social networks to find sources for our print and video content,” said Knox. “If you do not have a robust social media presence, we won’t find you.”

Another broadcast alternative is w3w3 Talk Radio, “Colorado’s Voice of the Technology Community,” which offers online interviews and speeches organized into 15 different topic channels – including a law channel featuring local lawyers.

“Our model is completely different from those presented by others on this panel,” said Nelson. “We focus on in-depth treatment of business trends rather than ‘breaking news’ – so our work is not driven by deadlines. We archive these interviews as a valuable resource. If you come to us with a good story idea that will benefit our listeners, long or short, we will record the interview and run it.”

Panelists agreed on the importance of trust between lawyers (and their media relations specialists) and reporters. If necessary, test the relationship with smaller, less-important confidences before proceeding with more-sensitive stories. “We are not out to get you,” said Strain. “Almost always, we are able to respect confidentiality. It is not in our best interest to disrespect a trusted, long-term source just for the sake of a one-time story.”

Click the following link to have your questions answered by a Law Firm Marketing Consultant or call Lawyer Success, Inc. at (769) 218-6099.

Here is an example of one of our Facebook Fan Pages we created for a personal injury law firm. We included optimization, videos, contact forms, Q&A forums, and many new features for people who use Facebook for everything including finding a lawyer.

http://www.facebook.com/pages/Nashville-TN/Nahon-Firm-PLC-Nashville-Personal-Injury-Attorneys/268017812095?ref=ts

Don’t wait until the competition is too fierce to have a well designed, optimized and creative Facebook Fan Page for your law firm. Call us today at (769) 218-6099.

How often do you call your law firm to see how potential or existing clients are treated by your receptionist?

Do you ask friends and family to to call to evaluate the way the phone is answered?

If you are like most law firms you don’t and that is a huge mistake that is costing you money everyday.  I will cover in this article about increasing website conversion rates from lawyer websites and advertising. In today’s world of instant gratification, you must follow the basic rules of lawyer sales. All phone inquiries are handled like they are the most important client ever to your law firm. All calls should be handled with care, interest and efficient response. Otherwise you are just throwing away money on your advertising.

Real World Case Study
Today I received a call from one of our law firm SEO and Internet marketing clients in Baton Rouge, Louisiana. He was really excited about the performance of his services from our company, Lawyer Success, Inc. He had signed up a few personal injury cases already within the first few weeks of 2010 and he was providing me with some feedback about his most recent sign up.

He stated that the the new client is a real estate agent that works about a mile away.  He used Google; one firm came up first (he doesn’t remember the name).  He got a less than enthusiastic response from the first firm’s  receptionist when he called, so he hung up and called me next.  My wife happened to be here, answered the phone, and he liked her.

There are three things to take away from this case study. First, you need to be listed or ranked in the top 3 searches for a wide variety of search phrases. Second, the initial impression is the lasting impression. Lastly, have an attorney ready to discuss the claim with the client. If you can’t do that, then you mind as well have an answering machine.

Create a Plan

1. - Embrace new technology! Google Voice, Blackberry or PDA phones, etc…
2. - Turn your receptionist into a skilled sales person. Purchase a CRM for all your leads for follow ups, letters, etc. Keep details, call history, notes, keep following up on those leads! You and your receptionist should be experts with a CRM. Sales should be your receptionists core responsibility. They should be in charge of keeping a list of open leads, perform return calls until they speak with prospective client, keep notes of all calls and emails, and should close out dead leads and have a reason why they were lost.
3. - Think user experience and ultimate customer service!
4. - Create a mission statement and post it in the receptionist area.
5. - Create a script for your receptionist to follow.
6. - Train them on the value of being friendly, respectful, courteous and helpful.
7. - Advise the receptionist that their performance review will be rated on their greeting and helpfulness with phone calls.
8. - Set up and use instant messaging in your office so you can be notified if a prospective client is on the phone so you can take the call or end a phone call to speak to the prospective client.
9. - Always have the ability to forward calls to your cell phone. So if you are out of the office or for after hours you receive the calls. Also, so that the receptionist can have the ability to forward a call to you and be able tell the potential client that they are being forwarded to your personal cell phone.
10. - Review your caller ID everyday. Have your receptionist cal any number on caller ID if a message was not left. If appropriate.
11. - Have a plan for every situation - What to do when no attorneys available to talk to the prospective clients? What do you say when you answer the phone? Etc.
12. - Never have your receptionist put someone on hold to see if you are available only to have them take a message. You will lose the lead.
13. - Never let the phone ring more than two rings. Period.
14. - Create a better voice mail message. Be professional but friendly. Tell potential clients that your phone message is important and will be returned momentarily (as you should be able to do with technology). Always leave a phone number, email or simple web address on your answering machine for new clients to reach you. I use a separate email and cell phone number for this purpose only. Lastly, sell yourself (ethically of course). Our voice mail really sizzles and really lets people know that we are the best choice and we WILL return your call momentarily

Friday, January 15, 2010

Web blogs or blawgs have been on the scene now for about 5 years and they continue to be one of the hottest law firm marketing strategies on the Web.

But do they work?
Do they generate new business for lawyers?

James Greenier, Founder and CEO of Lawyer Success, Inc., joined an online round table discussion that addresses the real value of law firm blogginq directly. The panel consisted of 5 practicing attorneys, 3 law firm marketing consultants and 3 in-house marketing directors.

Here are some of the notes from that discussion:

- 2 of the 5 attorneys found that law firm blogging produced zero results for their firm.

- 3 of the 5 attorneys who generated new business practiced in areas of Probate Litigation, Insurance Law - Commercial and Non-profits, and Personal Injury.

Ideas for law firm blogs:

- Write content to enhance the law firm’s overall search engine presence.

- Develop legal content that showcases your law firm’s practice expertise.

- Write content that helps potential clients better understand their legal issue. Offer potential solutions.

- After creating a blog post, post it on social networking sites like Linkedin, Facebook, Twitter and discussion boards with a link back to the post.

- A blog is a great place to direct prospective clients to learn more about you.

- Legal blogs can help set the tone for your business and puts a personal “face” on your web presence.

- The content from a blog that is integrated into the law firm’s main site is an effective tool for SEO.

- Blogs can facilitate video and v-blogging is very effective in creating a more meaningful relationship with prospective clients.

- Blogs keep you in front of current clients and give them the assurance that you are a professional and stay up-to-date with the industry.

- Blogs are the heart and soul of social media.
Top Mistakes Attorneys Make When Blogging.

1. Not updating the blog regularly (at least once a week)

2. Not allowing their personality to shine through in the copy. To technical and dry.

3. Lack of promotion

4. Lack of web video

At LawyerSuccess.com, we offer custom designed web blogs that can either be a stand alone blog or one that looks and functions just like your existing website to build your law firm’s main domain and SEO presence.  We also offer on-site video production for a nominal fee to help catch your website and/or blog up to today’s standard.

For more information about our services click here.

For a free lawyer blog marketing and development consultation, call (769) 218-6099.

To ask one of our experts a question about lawyer blog click here.

Does your auto accident law practice need an injection of pre-qualified, accident calls?

Lawyer Success, Inc. has been marketing auto accident law firms on the Web for over 10 years. We have helped over 3,500 law firms generate significant case loads and increased profits. Our Car Accident Pay Per Call program delivers new clients to your appointment setter.

Accident Attorney Leads FAQS:

Q: Am I charged for car accident leads that call from out of my local area?
A: No, but you may elect to receive accident leads from any area you desire.

Q: How much are the leads?
A: We charge 1/3 of our competitors. Call us for a rate quote.

Q: Is this ethical?
A: The ethic rules in all states look at how the lead is generated and how it is charged to the attorney. We comply with all the state rules that govern attorney advertising.

Q: Do I have to sign a long term contract?
A: No, you just purchase a small batch of leads and then you have the option to purchase as many more car accident leads as you want.

Q: Is this considered fee splitting?
A: No. We advertise your law firm, they call you directly and we track the calls to invoice your law firm.

Q: DO you offer other areas of practice?
A: Yes, we offer Bankruptcy leads, Personal Injury Leads, Criminal Defense Leads, and all other areas of law.

For more information about our Car Accident Lead Generation service, call (769) 218-6099. We have accident leads available in all 50 states.

Does your bankruptcy practice need an injection of pre-qualified calls?

Lawyer Success, Inc. has been marketing law firms on the Web for over 10 years. We have helped over 3,500 law firms generate significant case loads and increased profits. Our Bankruptcy Pay Per Call program delivers new clients to your appointment setter.

Bankruptcy Attorney Leads FAQS:

Q: Am I charged for bankruptcy leads that call from out of my local area?
A: No

Q: How much are the leads?
A: We charge 1/3 of our competitors. Call us for a rate quote.

Q: Is this ethical?
A: The ethic rules in all states look at how the lead is generated and how it is charged to the attorney. We comply with all the state rules that govern attorney advertising.

Q: Do I have to sign a long term contract?
A: No, you just purchase a small batch of leads and then you have the option to purchase as many more leads as you want.

For more information about our Bankruptcy Lead Generation service, call (769) 218-6099. We have leads available in all 50 states.

Does your divorce law practice need an injection of pre-qualified divorce calls?

Lawyer Success, Inc. has been marketing divorce law firms on the Web for over 10 years. We have helped over 3,500 law firms generate significant case loads and increased profits. Our Divorce Pay Per Call program delivers new clients to your appointment setter.

Divorce Attorney Leads FAQS:

Q: Am I charged for divorce leads that call from out of my local area?
A: No

Q: How much are the leads?
A: We charge 1/3 of our competitors. Call us for a rate quote.

Q: Is this ethical?
A: The ethic rules in all states look at how the lead is generated and how it is charged to the attorney. We comply with all the state rules that govern attorney advertising.

Q: Do I have to sign a long term contract?
A: No, you just purchase a small batch of leads and then you have the option to purchase as many additional divorce leads as you want.

For more information about our Divorce Lead Generation service, call (769) 218-6099. We have leads available in all 50 states.

FaceBook should be impossible for any marketing savvy lawyer to ignore. FaceBook membership is now at over 350 million users worldwide.  But why is this important for law firms? Why is social networking sites vital to client development practices for consumer based law firms?

Answer #1- Audience.  Web users are now integrating more tools and communication channels in their everyday lives. It is becoming more an more common for people to update their FaceBook page and check updates via their cell phones through mobile web access or via text messaging.

Here are the FaceBook user statistics since January 1, 2010.

• More than 350 million active users
• 50% of our active users log on to Facebook in any given day
• More than 35 million users update their status each day
• More than 55 million status updates posted each day
• More than 2.5 billion photos uploaded to the site each month
• More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
• More than 3.5 million events created each month
• More than 1.6 million active Pages on Facebook
• More than 700,000 local businesses have active Pages on Facebook
• Pages have created more than 5.3 billion fans

Answer #2 - Access. The value of social networking websites to lawyers really begins to take root as more Facebook users being to learn and understand how to use the website.  Because there is such a  large draw of users, the website has the opportunity to assist its users beyond uploading photos or making comments. The users can use the FaceBook search engine to search for experts, for research material, obtain referrals through their social network, check out recommendations and so much more.

Basically, I call social networking sites, like Facebook, “Word of Mouth in the Virtual World.”  We all understand the value and power of client referrals.

• Custom logo or photo
• Updates Wall
• Compete contact information
• Free Case Evaluation Web Form
• Legal Services Pages - otherwise known as a Practice Areas Page
• Twitter Feed
• Email or enewsletter sign up page
• Search Engine Optimization of FaceBook Fan Page

Are FaceBook Fan Page’s ethical for lawyers to participate. Depends on how you use them. If you set up a law firm FaceBook Fan Page like a website than you are OK. The issue under debate by most states bar associations is how you promote them. If you are pushing the law firm FaceBook Fan Page to users on FaceBook who your firm does not have a relationship, then you will be in violation of the common lawyer non-solicitation rules.

Keep in mind that a FaceBook Fan Page for lawyers and law firms is nothing more than a mini website. The only difference is the ability for users to search for you, refer other people to you through FaceBook, and the ability to keep in contact with people who signed up to be a fan of your law firm’s FaceBook Fan page.

Other Benefits for starting a law firm Facebook Fan page include:

• More exposure to the major search engines. Google and other search engine will index FaceBook Fan pages if they are optimized well and have certain settings activated on the FaceBook Fan Page.
• Viral Marketing - Friends, family, collegues and clients can promote your FaceBook Fan page on their FaceBook pages. This really multiples your reach to potential new clients.
• Links to your law firm website
• Builds credibility - having a large FaceBook Fan base is better and more ethical than having client testimonials on a website. It is far more impressive to potential clients when they see that your law firm is well connected and has a lot of followers.
• Communication - Attorneys that have a FaceBook Fan Page are able to stay in contact with clients without have to send letters, cards or unwanted emails. By simply logging into your FaceBook account you can instantly send important firm news or helpful information to your fans.
• Comments made through your law firm FaceBook page is indexed in search engines as well increasing your search engine references.
• Becoming a fan of other FaceBook pages can give you even more exposure through their network. We recommend only joining FaceBook Fan sites or Friends with people or organizations that you know to avoid any solicitation violations.