Attorney Matthew Poole discusses how important it is to find solutions that offer a high level of customization in order to narrow your reach to the potential client that offer you the highest probability of retention regardless of the cost of your legal services. Mr. Poole shares with you the various types of advertising he has tested to generate new law firm business for his solo practice.  He explains how he was about to leave his stressful and less profitable associate job at one of the largest, downtown law firms in his area.  He also offers tips and ideas concerning how to start a law practice of your own with less risk and less expense. He also shares the “hidden costs” that some less targeted advertising  presents and that the idea of focusing on obtaining call volume to generate quality clients does not work and is unprofitable.

Mr. Poole shares real world experience on why traditional advertising such as full page yellow page ads, radio, newspaper and print items are not targeted enough to attract and retain the right type of client and how that is a costly mistake. Attorney Poole shares a valuable technique that he uses to attract the right amount of call volume from clients who were targeted toward the types of clients that his legal services would be a benefit to for a fraction of the cost of all other advertising.

Call (769) 218-6099 for FREE ADVICE from marketing experts – no sales pitches, just real advice.

Hostgator – 2nd day in a row! What ever happened to REDUNDANCY! I am sure the standard Hostgator reply will come now… U R Killing us!

Power surge after storm…apocalypse averted?

Hostgator has our sites down again. Happening almost everyday now. Killing our business! Any others out there who you recommend?

Hostgator down again! I am not very happy!

Here is a secret that hardly any competitor of yours knows.  You can build your own massive lead generation machine and slash your ad budget by 75% or more.

So here is what you need to know about generating high quality cases and clients instantly into your law firm.

SEO is not dead, it has been improved.  What used to take months to achieve, now is achieved in minutes if you have the right tools in place. SEO (search engine optimization) places (or ranks) your law firm website high in Google’s search engine listing results pages. When use with the right types of “ideal” keyword phrases harvested from Google statistics, this can bring more traffic to your site for free.

The first position in organic or natural search result generates 41-45% of the clicks, almost 20 times the amount of clicks the first paid search result receive.  So if you can build quality, original content in the structure that search engines like Google prefer, you can tap into the best “traffic and lead flow” online.

If you generate enough of this traffic and you website has an attractive/credible design to it, you will convert a lot of these visits in to phone inquiries and web requests for more information about your legal services.

FREE ADVICE from a lead generation expert (not a sales rep) concerning business development (client development) for law firms call (769) 218-6099.

The parallel question—and equally important one in response to the above title is—“How can I improve my web site’s ranking in search engines?” The number one fact you should keep in mind when considering how to increase traffic to your website—which first requires a high ranking in the search engines—is that study after study has proven that web users almost never look past the first three pages of results when looking for a relevant site. Therefore, if your website is not within the top 30 results, chances are good you will languish in cyberspace.

First, you need to improve your website’s rankings; once you get the click onto your website, it is imperative that you grab them and hold on tight! The very basics to improving the search engine ranking of your law firm’s website include:

1. Register your website. While this may appear to be a no-brainer, if you want to capitalize on your firm’s popularity, you need to be registered with the top search engines along with as many other high quality websites as possible. You can accomplish this by submission to the free search engines such as Google, submission to the paid search engines such as Yahoo!, Ask Jeeves, etc., registration at legal sites such as Findlaw.com. Law.com, Martindale.com, and by exchanging reciprocal links with professional organizations.
2. Reciprocal Links. The best way, according to Google, to ensure a top listing for your legal website is for it to be linked to other, high-quality websites. This is known as “link popularity,” and is critical to the success of your website. Because Google’s automated search robots jump from page to page via hyperlinks, the more sites that link to your firm—or vice-versa—the more likely Google will list your website. It is important for you to contact other legal websites and ask for reciprocal links.
3. Relevant content. It cannot be stated often enough that having relevant content on your law firm’s website is critical to your success. The majority of your potential clients have no idea what your law firm’s name is. Therefore, they do not type in “Richardson and Richardson Law Firm,” but rather search by either asking a question—“How do I find a divorce attorney in Austin, Texas?” or they type in a string of words such as “worker’s comp in New Mexico.” For your law firm’s website to respond to search questions like this, you must offer authoritative information on your practice via articles, newsletters, bulletin alerts, links, statistics, etc.

While there are many more ways to increase your search engine rankings, these are the basics of law firm website SEO. So, once you have made it to the top in the major search engine rankings, and potential clients are clicking on your law firm’s website right and left, how do you ensure they stay on your website and don’t move on to the next law firm?

A great legal website will first be visually appealing, using a combination of appropriate color choices, smart page layouts, visually intriguing graphic designs and carefully chosen image selections. When all of these components are taken together–while your visitor may not know why he or she wants to continue clicking on your website’s links, ultimately leading to a phone call to your office– your initial visual presentation keeps your visitor firmly on your website.

Following the ever-important visual presentation, keep the following tips in mind when thinking of how to keep your clients on your page:

• Make sure your content is the highest quality, most informative, interesting, factual content around. Professional legal web writers could be essential to the success of your web content, which can include articles, newsletters, blogs, etc.
• Make sure your firm’s telephone number is displayed prominently on each page of your website, and offer an e-mail form on each and every page. While you will have certain customers who will pick up the phone, others will prefer to send an e-mail, so cater to both.
• Offer a free e-newsletter, which will build your list of engaged readers and market your firm. Be sure you follow up by e-mailing out a newsletter at least once per month to keep your firm in the forefront of your potential client’s minds.
• Consider attorney biographies on your website. It has been proven that this is one of the most popular sites of a legal firm’s website. People feel a more personal connection with your firm when they can actually see the faces, and have some relevant information about your individual attorneys.

Increasing website traffic to your legal firm’s website is a constant and ongoing process, not one that you can do and forget about, however the payoffs can be a huge increase in your ideal client base. Call Lawyer Success, Inc. for a free website traffic coaching call by calling (769) 218-6099.

There is an absolute myriad of information available on the internet. People from every inch of the world have a literal web of information available at the push of a button. Therefore, you must introduce YOUR particular information as quickly and as professionally as possible in order to run far ahead of the pack. One key way to go about presenting the favorable information that you want to be known for is through social networking.

Social networking sites, such as Linkeden and Facebook, are very powerful tools when it comes to marketing your legal practice. There are also social networking sites available to lawyers and lawyers alone. Social networking can make a large firm seem small and personable and an individual seem larger than life. The best possible way to go about designing and maintaining a successful social networking site is to have a lawyer website designer tend to the details of making the perfect lawyer website design. You may be a professional when it comes to law, but the niche of lawyer website design is the profession of lawyer website designers. These are the individuals that could literally make you or break you in the world of social networking.

Also a very cost effective marketing plan, lawyer website designers can spread your practices key qualities amongst an abundance of social networking sites. Your name will be popping up on search engines everywhere, one click leading to a virtual treasure trove of information on your law practice. A sort of amped up directory, lawyer website designers can tweak your listing to be so much more than a simple address and telephone number. You can provide reviews, testimonials, awards, basically anything that you would find as desirable to be known to the public, to be known for.

Another benefit of social networking is the ability to find people that can help you. For example, searches can be done for potential new business and also for business that provide services to legal practices. Jobs can be found as can new hires.

Social networking is beneficial to lawyers in so many ways. A dynamic lawyer website designer with a clear vision of a supreme lawyer website design is detrimental to your practices future. A skillful designer partnered with an unmitigated lawyer could prove to be virtually unstoppable. A successful social networking site could prove to be ultimately the wisest decision you could make to boost your business’ notoriety.

Call Lawyer Success, Inc. at (769) 218-6099 if you would like a free consultation regarding social networking marketing and strategic planning.

If you are planning on putting a website video on your law firm’s website than you should avoid the following mistakes.  If not, you may be turning potential clients away from your law firm.

1. Does your lawyer video look like a B-rated horror movie? Details are everything and first impressions are lasting impressions. Lighting, picture quality,  and sound quality give instant sense of your credibility, professionalism, and trustworthiness.

2. Not building trust or selling you. Video is all about personality and making a personal connection. Allow yourself to be you. Speak clearly and memorize your pitch instead of trying to read a script. Allow your personality to shine through. Point out you main strengths and point of difference.

3. Not creating videos for different practice area pages. Creating relevant videos is a very good way to increase your credibility, showcase your experience, and address the potential clients’ issue directly. We usually create a home page video, attorney profile videos and practice specific videos for optimal results.

Let’s not forget that web video can be optimized for search engines and can be used to draw in traffic from users of social media sites such as YouTube.

Call Lawyer Success, Inc, for a free rate quote. We offer a flat fee for up to 10 onsite lawyer videos. Call us today at (769) 218-6099.

I have spent nearly a decade marketing law firms of all sizes, practice areas and geographical locations and the one question I always ask to potential or existing clients is: “What are you doing that works?”

One of the interesting ideas I picked up from one of my clients, who is one of the most notable criminal attorneys in my home state was about how out of state attorneys find him on the Web. Well of course, being that I am his website designer and SEO specialist I had to know what I was doing right so I could improve upon it for all my clients.

He said, that the referrals he generates monthly from the website from other attorneys (usually out of state) is through the effective presentation of his criminal defense trial success. He said that the most important things to generate high quality attorney referrals was the following.

1. Be found. Make sure your SEO is comprehensive and you are bidding on key phrases on the major search engines.

2. Update the website frequently because it shows that the law firm is well organized.

3. Make sure your attorney biographies are well written as this is one of the most important and viewed pages of your law firm’s site for referring attorneys.

4. List as many testimonials as you can from satisfied clients and from other legal professionals.

5. Display as many of your awards, credentials, published legal works and association memberships as you can.

My client told me that he typically receives calls from the client themselves. The referral typically has already spoken with their attorney and the referring attorney after reviewing my client’s website assures the referral that my client is the one to help them. My client said, its almost like the referring attorney speaks to their client like we have know each other for years after reviewing our website.

If you would like to learn the criminal defense web marketing and out of state lead generation tips that are so good I won’t release on the website. Call me, James Greenier at (769) 218-6099. I have worked with 7 of the 10 most trafficked legal websites on the Web. I also have advised over 3,500 law firm clients since 2000.

Personal injury lawyers spend a tremendous amount of money on advertising but is that enough to really generate the volume of cases needed to keep a personal injury law firm a float?  The average personal injury firm needs about $40,000 per month to stay in business.  This blog post will provide you with a few basic but important marketing tips to improve your personal injury marketing and advertising effectiveness. Although these are not our “top lawyer advertising secrets” these are very common mistakes that I see everyday when consulting with personal injury lawyers through out the U.S..

Here are our top most common mistakes lawyers make with their personal injury advertising:

1. Their law firm ads look like all the other personal injury law firm ads,
2. Their law firm advertising does not differentiate your firm from your competitors.
3. There is no focus or consistency in design, message or impression throughout the marketing materials.
4. There is no strategic marketing plan tied to a specific budget.
5. There are no financial goals or metrics measured for each individual marketing implementation.
6. Each marketing implementation is not tracked or tracked individually to measure trends and effectiveness.
7. Each marketing implementation should be tied to a cost per call or cost per case metric.
8. Procrastination and indifference due to a fear of failure.
9. Lack of buy-in by partners, associates, and staff members to the marketing strategy.
10. Lack of a law firm marketing plan, understanding the goals of the firm and an elevator pitch used throughout the firm.

Although these may seem rudimentary, these common marketing mistakes lawyers make are huge missed opportunities in revenue and lead generation. These issues tend to run rampant in the legal industry which is understandable as the practice of law is mentally draining and demanding.

If you have any questions or recognize that your law firm needs help in creating a more cost effective strategic marketing plan, then call us today at (769) 218-6099. We have helped over 3,500 law firms generate more revenues and worked with 7 of the top 10 legal brands. We can help!

Lawyer Success, Inc launched a new free lawyer advertising website a few months ago and it is already having an immediate impact financially for the attorneys that have been submitting law firm articles to the website. The website is called Law Firm Articles (www.lawfirmarticles.com) and it is one of the top ranked law firm article websites on the web.

The benefits are amazing for the small law firm looking for free attorney advertising. The following are just a few of the benefits of writing quality articles and placing them on LawFirmArticles.com.

1. It is free.
2. Only attorneys are allowed to post articles.
3. You are allowed to link to your website.
4. You are allowed to add you contact information for potential clients to contact you.
5. There is no advertising or siphoning of leads from your articles.
6. Every article is reviewed and activated within an hour of submission.
7. 1 articles generates on average 75 page views per month.
8. The articles you submit stay on the site as long as you want.
9. The articles increase your credibility.
10. The articles show up on page 1 in Google increasing your exposure!
11. and many more positive benefits. Besides its free.

We recommend writing quality articles about the specific legal issues you resolve for legal consumer. Also, it is always a good idea to explain your fee structure to better pre-qualify your leads unless you are flexible.  So if you are interested in free legal advertising for your law firm, visit LawFirmArticles.com for the very best in article marketing for lawyers.

New York Lawyer Ad Rules – Reform is Here. http://www.lawyersuccess.com/blog/2010/03/26/new-york-attorney-advertising-rules-lose-ground/

As times have gotten tougher and income is more difficult to come by, more and more businesses are returning to direct marketing skills to bring in more (and better) business. The concepts of direct marketing are tried and true- they have specific methods of measurement so that the results of marketing efforts are evident.

No guessing. The facts are right there in front of you.

For whatever reason, direct marketing tends to cause squeamishness in the business world. Maybe because of the lack of glamour, luster and ego involved in it.

Direct marketers are not concerned with any of that. They are driven by one thing: RESULTS.

Selling. Getting a customer. Delivering a product or service. Making the customer happy. Collecting money. Repeat. Again.

See how boring this can be? (especially if you do not like money!)

This is how you need to direct your law practice if you want to not only survive as a lawyer but thrive!

Run your law practice like a business and you will never lack for satisfied customers.

A Three Step Process

James Greenier, marketing maverick, employs basic direct marketing to every business he works with. He produces stellar results every time. One of his most effective tested theories is:

Right Message to the Right Audience with the Right Media.

If you mess up just one of those variables, you run the risk of missing out on profit and clients.

Marketing is the lifeline of your business. If you are not putting yourself out there in front of prospective clients, you won’t have any. However, there is no need to advertise to every person. You don’t want every person to call you for business.

Now that we have established the right message-right audience-right media concept, let’s make sure that you can do it.

What is your right message? In direct marketing terms, what is your unique selling proposition, the skill set, values or contributions that you bring that cause you to stand out from your competition?

Keep in mind that this is not about faster or better. This is about different, the extra effort, service, product or skill that you alone possess.

Once you figure out what sets you apart, craft a couple of sentences to explain it. These 2-3 sentences do not reflect EVERYTHING your law practice does. The USP states why you are different as an attorney. A lawyer’s well crafted USP will attract clients because they have immediately become aware of what the attorney can do for them.

Next, use your USP to drive your marketing campaign. Nobody wants to be sold, but they do want to have their needs filled. Use your USP to talk to the right customers about how you can solve their problems and meet their needs.

Figure out where the majority of your business comes from and focus on your target market. Put your advertising dollars to work there.

It Takes Time but it is Worth It

It is not difficult to stand out from the crowd because most lawyers don’t.

Be a lawyer that stands out with these simple steps.

So, to recap: figure out your USP. Once you have your USP, use it as your marketing message. Identify who your target audience is and where they are and what they read. Advertise there.

It will take some time. Developing effective USP’s, finding your target audience and marketing specifically to them can be a tedious process in the beginning. Especially if this way of business is new to you.

There is no need to reinvent the wheel. At Lawyer Success, we focus our business on improving your business. We can extract what is unique and different about you and focus your marketing in the right direction while you focus on your law practice.

Once the clients start pouring in, there may not be much time for anything else.

For a free consultation concerning marketing tips call us today at (769) 218-6099.

At Lawyer Success, “Your Success is Our Business.” Each new client is treated as if they were our only client and we understand that your success with our services is our responsibility and is critical to a long term client for our company. Lawyer Success, Inc. was founded by law firm marketing expert James Greenier. Over the past 11 years, Mr. Greenier has personally worked on, developed or consulted with 7 of the top 10 most trafficked legal websites on the Internet. He also served as the primary web marketing advisor for over 3,500 law firms. He will be your primary contact at all times and will develop the strategy for for your project. He will also personally supervise and participate in your project to ensure that you receive the highest level of service, support and performance. For a free consultation concerning marketing tips call us today at (769) 218-6099.

Free Lawyer Advertising – Free Lawyer Marketing http://bit.ly/9h6mS8