Many attorneys start out their Internet marketing campaign by purchasing a law firm website template. Some attorneys will go to the next step and will read a few web pages about SEO or buy a book on how to search engine optimize a website. This was in hopes of learning how to optimize their law firm website for search engine rankings. Like a lot of small business owners, you may have even submitted your legal website to a few search engines like Bing, Google and Yahoo in hopes that people would show up to your law firm website and call you for you to represent them. After a couple of weeks go by and your website has only attracted a few stray people to your law firm website you may feel like you wasted your time.

If you were one of the “smart” ones who even tried to “optimize” your website for your main 1 or 2 keyword phrases in hopes that you would rank well ion Google, Bing or Yahoo. You probably saw a few more weeks go by with no luck. No visitors and no money. Now you really feel certain that you had completely wasted of your time!

Most lawyer will give up at this point while some will decide to build another website but focus on a different market or keyword phrase. You may have probably figured out by now, that is NOT the way to get your law firm website on the top of Google, Yahoo or Bing. These days creating a bunch of websites expecting people to just “show up” does not work like it did in the 1990s or early 2000s.

The key foundation you need to begin any new or existing website development and search engine optimization campaign on involves using the “right” keyword phrases. The right keyword phrases are defined by LawyerSuccess.com as, “The keyword phrases the search engines have reported as most relevant and search in your area.”

Th biggest reason for law firm website optimization failure is choosing the keyword phrases you “think” people will use versus the ones people are actually using. This coms to the surprise of many of our new clients. They are relieved to know that a simple research tool made publicly available for free can help them narrow their focus to the “ideal” and most effective law firm practice area keyword phrases.

We will provide you with a few different websites that offer free keyword research when you call LawyerSuccess.com at(769) 218-6099 for a free consultation.

How often do you check your law firm’s rankings for your top key phrases?

Are you about to spot positioning issues in real time in order to take action?

Think of your top keyword phrases as stocks that you are invested in. These are your top money makers and should be watched closely like your investments. You should be able to track the positions of your law firm’s keywords and rankings in a simple one page program. Checking your lawyer website rankings the old fashion way by typing them into Google and then Yahoo and then Bing only to repeat the process 20 to 30 times is a complete waste of time.

Other problems are that law firms simply either don’t know what their best key phrases are to target and do not have the ability to watch their rankings in real time to spot any potential problems in advance of becoming a “page 2 website” or worse, becoming de-indexed from Google, Bing or Yahoo.

Another benefit for being able to track your positioning is to see if the search engine optimization techniques are working or ineffective to your legal website’s organic search positions.  Maybe you added some content for a specific key phrase and it increased you position for a relevant key word term?

The bottom line is you should be aware of the best keywords to use for your law firm. Then you should track the positions of your website for these key phrases daily. Once you have accomplished these two goals, you will be able to make the right moves on the search engines to generate lots of new clients.

Our company Lawyer Success, Inc. does provide a service where we can 1) perform the keyword research, 2) monitor the keywords and positions for you and 3) provide you with a PDF summary every week, bi-weekly or monthly. Here is a demo of the report we could provide to you. Lawyer Success Ranking Trend Reports

Have a question? Need assistance? Call James Greenier with Lawyer Success, Inc. at (769) 218-6099 or click here to ask a law firm marketing expert.

Keywords selection is critical for law firms that are trying to generate new client contacts from the Web. Keyword research is often needed when a law firm either wants to develop new website content and/or purchase advertising on search engines such as Google, Yahoo, Bing and others.

Our SEO team here at LawyerSuccess.com uses 3 keyword research tools that scour the Internet looking for high valued keywords which relate to our clients’ practice groups.  Our proprietary SEO keyword tool, developed by our organization created a list of over 14,000 car accident related key phrases. If your law firm needs help with keyword research, give us a call at (769) 218-6099.

Here is a few helpful tips in determining some keywords or key phrases for your law firm’s Internet Marketing strategy.

1. Review your website statistics and look at the key phrases your web visitors are using. Often times these key phrases can provide you with ideas about the types of content you should blog or write articles about. It also helps you better understand HOW to structure your content.

2. Use the keyword “settlement” or “settlements” within your law firm’s website content pages. A sizable percentage of keyword phrases include either “settlement” or “settlements.” For example: “personal injury settlement for ruptured disc.”

3. When talking to potential clients, take notes about the conversation taking particular attention to common questions, keywords and/or slang terms used.

4. Be specific in determining keywords or key phrases. Keep in mind that there are very educated injury victims researching their legal matter online as well.  Here is an example of a well educated key phrase used to find one of our clients, “impairment rating bilateral rami fractures inferior.”

For over 8 years and 3,500+ law firm consultations, James Greenier with LawyerSuccess.com has developed powerful keyword research tools to assist law firms with their Internet Marketing. LawyerSuccess.com can greatly improve your law firm’s website design, conversion, search engine optimization, website content writing, blog posts and pay per click (Adwords/Yahoo/Bing) campaigns through the use of keyword research.

It’s All About Keywords