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Posts Tagged ‘ Lawyer Website Design ’

Effective Lawyer Website Design Tips and Law Firm SEO Campaign Advice

Wednesday, September 8th, 2010

First impressions, as we all know, are critical, and when visitor’s surf your law firm’s website, they will immediately judge your company strictly on the look of your website.  This could be the first time your visitor has seen or heard of your law firm. They are likely in some sort of trouble, or need, and find themselves in search of the best law firm for their particular issue. While it may seem rather shallow in some ways, the appropriate color choices, image selection, smart page layouts and visually intriguing graphic design will determine if your visitor clicks away to a more visually appealing website or stays put.

Lawyer websites come with a particular set of requirements, the first being the need to combine sophistication, uniqueness and professionalism in a warm, welcoming, and easy-to-understand presentation. The legal profession is still a serious business and while your website must reflect that, it also needs to be accessible to the average person—no “legalese” allowed when trying to bring clients into your firm. Whether you are a small, single attorney practice, or a large, international law firm, you need to leave an impression to your website visitors that your firm, while professional and solid, is also made up of real people who are ready and extremely able to help you.

Custom Legal Website Design

If you hire a professional company to design your law firm’s website, they will ask pertinent questions which will enable them to examine your overall online marketing strategy from all angles. The idea is to reflect your unique business in all its aspects onto your legal website. You will discuss all the components that will come together to create your one of a kind website such as keywords, taglines, slogans, navigation menus and logos. When creating your website, keep these thoughts in mind:

  • Understand search for attorneys; learn how normal people search for a lawyer to represent them on the internet. You might be surprised to find that the words you use to describe your law firm might not be the same words a visitor would use.
  • Understand your website’s keywords–they are the foundation of your law firm’s SEO campaign, therefore you must be vigilant when building your website around your carefully chosen keywords.
  • Use legal industry keywords strategically because each page on your website is a potential doorway to your law firm. More doors=more opportunities for prospective clients to enter in.
  • Use your keywords in the page titles which are displayed at the top of the browser. Each page title should be unique according to the very latest website requirements.
  • Use keywords in your content, however not to the extent that it becomes stilted or unreadable. Use the keywords in their proper context, and avoid at all costs “stuffing” keywords into your content.
  • Incorporate links in your law firm’s website. Search engines follow the online community, which includes what the community is saying about you and your website. For search results to remain relevant, the sites which remain at the top must be rewarded. If a page receives links to it from a site that is already highly ranked, it will help boost the search engine rankings of the receiving site as well.

Creating a website design that will bring you the type of clients your firm wants is a skill and an art; you owe it to your firm to hire the very best website designer around. After all, would you wear your old sweatpants and t-shirt to an interview? Of course not, because you desire to make a great first impression. Your website needs to “dress up” and make the same unforgettable impression.

Free lawyer website coaching calls available by calling (769) 218-6099 hassle free assistance.

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Do Lawyers Need a Website

Tuesday, June 1st, 2010

The legal profession is quite dynamic and progressive too. There are quite a lot of instances of this when you find that lawyers as well as their clients are quite clued in about what is happening in the world around them. This is why it has become very imperative for lawyers to evaluate lawyer website design options that would help them have a website that suits them and potential clients very well. We live in a highly networked world and more  businesses today leverage their business assets on the Web this day and age. It is thus natural that people should also expect that lawyers have websites online which is why a suitable lawyer website designer is needed.

Getting online is not a simple task as you need to look at various aspects of the value proposition that is being sought to be put out for the benefit of your clients. An effective and competent lawyer website design process looks at the various variables that are essential to ensuring that the website that is designed is top of the class and is also able to make a difference to your law business in dollar terms. This is where a good lawyer website designer would make it easy for you to know what really ticks and what can get a lot of focused traffic to your website.

With good lawyer website design, it is possible to look at various elements of how to convert mere online traffic into business for you. There would be a lot of unique design elements and also effective SEO that will help you in your quest to gaining the hearts and mind share of clients and prospective customers. The skill of a competent lawyer website designer lies not only in the look and feel of the website but also the fact that it has to be quite attractive as well as appealing.  This is where Lawyer Success makes a lot of sense as it is able to help you get the right kind of design that will get your online law business soaring like nothing else can.

With LawyerSuccess.com it is easy to ensure that you get professional advice and superior tips on how to make your lawyer website work. This is the result of years of expertise that this site offers and the many rich experiences in helping lawyer firms in being successful. After all, expertise and proficiency does not come in a day and you need your website to be in safe hands that will make it reach heights of excellence which Lawyer Success is able to assure.

Call Lawyer Success to see the search engine optimization and design samples that have generated results for our clients for over 8 years. We have over 11 years of experience helping law firms of all sizes generate more leads from the Web. Call (769) 218-6099 for a free consultation.

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Lawyer Website Ego – Why Isn’t My Phone Ringing?

Sunday, August 31st, 2008

Have you ever met someone at a party who was so self absorbed and narcissistic that the second they open their mouth you start having this feeling of disgust wash over you? The conversation is strictly one sided, you cannot get a word in, and soon you find that your eyes begin to scan the room to find a way out.


Now in most cases, these “me people” rarely pick up on the fact that their personality is a huge turn off to the people they meet. I am sure they have impressive experiences that would be interesting to most people, but their presentation style is too intense to say the least.

The appearance, messaging and content of your law firm’s website has the same potential of “tuning out” potential clients. There are numerous attorneys who I have spoken with that tell me they receive outstanding traffic to their website, but for some reason they have a large number of “bounces.”

“Bounces” is a web search engine (SEO) term for when someone visits a website and then leaves the site after visiting 1 page or within 8 seconds of visiting the site. Many of the law firm websites that I have been hired to review, almost always first try to sell the client on their successes and are overrun with self flattery and self bloviation.  In many cases that is OK as long as the message and imagery is not too strong or too self absorbed as you are likely to turn away customers visiting your lawyer website.

Your firm, like many others, probably has an outstanding history of success in the legal community. But there is a way to communicate those successess in a more interesting a compelling way. Let our firm review your site and help you gain a perspective on how the public may percieve your firm through your website.

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