Personal injury lawyers spend a tremendous amount of money on advertising but is that enough to really generate the volume of cases needed to keep a personal injury law firm a float?  The average personal injury firm needs about $40,000 per month to stay in business.  This blog post will provide you with a few basic but important marketing tips to improve your personal injury marketing and advertising effectiveness. Although these are not our “top lawyer advertising secrets” these are very common mistakes that I see everyday when consulting with personal injury lawyers through out the U.S..

Here are our top most common mistakes lawyers make with their personal injury advertising:

1. Their law firm ads look like all the other personal injury law firm ads,
2. Their law firm advertising does not differentiate your firm from your competitors.
3. There is no focus or consistency in design, message or impression throughout the marketing materials.
4. There is no strategic marketing plan tied to a specific budget.
5. There are no financial goals or metrics measured for each individual marketing implementation.
6. Each marketing implementation is not tracked or tracked individually to measure trends and effectiveness.
7. Each marketing implementation should be tied to a cost per call or cost per case metric.
8. Procrastination and indifference due to a fear of failure.
9. Lack of buy-in by partners, associates, and staff members to the marketing strategy.
10. Lack of a law firm marketing plan, understanding the goals of the firm and an elevator pitch used throughout the firm.

Although these may seem rudimentary, these common marketing mistakes lawyers make are huge missed opportunities in revenue and lead generation. These issues tend to run rampant in the legal industry which is understandable as the practice of law is mentally draining and demanding.

If you have any questions or recognize that your law firm needs help in creating a more cost effective strategic marketing plan, then call us today at (769) 218-6099. We have helped over 3,500 law firms generate more revenues and worked with 7 of the top 10 legal brands. We can help!