Converting website traffic into leads through call to action on lawyer websites
Having strong “call to action” can make a huge difference in how many web visits you can convert into leads. Simply burying your contact information or providing a link to your contact page is not enough. The best call to action tells the web visitor what to do, how to do it, when to do it and what they should expect in return.
For example, a well designed website will have both text and graphical displays that tell the customer to “Call now for a free, instant case review.” You cannot assume that the user that is visiting your law firm website will now what to do. You must guide them into the contact phase of the website visit.
I recommend that you do not over use the call to action by placing your contact information more than 3 times per web page. The “call to action” plus your contact detains should be located at the top of the website, within the body of the content and at the bottom of your website.
Call us today for a free user experience review of your law office’s website. Call (769) 218-6099 today.
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Tags: attorney website call to action, how to improve lawyer website conversion, lawyer website conversion, website call to action
