How to increase your law firm’s website traffic-to-lead conversion ratio
The purpose for a website for most law firms is to generate new clients. One of the major issues that attorney struggle with is how to convert more hits into leads for the firm. Here are just a few things I receommend to my customers on generating better traffic-to-lead convertion rates.
1. Make sure the design of your website give visitors an immediate understanding of the services you provide. Make sure your website contains a legal theme. A lot of law firm websites do not look like a law firm website. Use images like law books, columns and courthouse imagery. Tell them right up front with a benefits-laden headline.
2. Simplify your website by making it easy to navigate.
3. Use psychologically effective colors. The color blue suggests quality, trustworthiness, success, seriousness, calmness – the perfect choice for law office web pages.
4. PLEASE register your own domain name. URL’s that contain names like, “Geocities”, “Angelfire” or “Tripod” have amateur written all over them.
5. Back up your messaging by backing up your claims with cold, hard, indisputable and verifiable facts
6. Use lots of call to action. For example, “Call now for a FREE CONSULTATION.” Also make sure your name, telephone number and street address is posted on every page of your website
7. Use authentic customer testimonials with complete first and last names.
8. Offer a variety of payment options. Add credit card logos to your website.
9. A strong and effective sales letter can dramatically improve your earnings. If you aren’t capable of writing that type of sales letter yourself, hire a copywriting expert to write it for you.
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Tags: increase attorney website results, increase law firm website results, increase lawyer website results, law firm website converion
